I was one of the first early private/closed testers for countless models in media and general use models and never publicly admitted it before. So, here’s some insight for the creative storytellers that need some context and help in their craft:

I should just become the Tony Robbins of media and brand development at this stage. 🤣 jk. That’s my new epiphany lmao. Kidding, sorta.

I love mixed media storytelling through community initiatives and right now there’s so much opportunity in this AI automation Wild West. However, I can almost guarantee that no matter how good it gets, the gravity warp around authentic human perspective cannot be beaten because you can mimic real shots with a hyperphantasia, episodic memory with high associative and spatial thinking, and an ADHD brain….and things STILL turn out dogshit and soulless….trust me I know I’ve done it. Overrated AF! Practical and/or a blend of practical and cgi/ai tech substantially yield better story from a purely technical, visual, and moving standpoint.

AI-led stories can only emulate life.

Human-led stories provide a lived-in point of view.

You can replicate perspective to some degree and articulate the nuance to the very detail. However, the lived-in experience is the precise real moment captured. That’s not something that exists in a closed medium where that model needs a feed to create from when it indexes and generates to a mean concept by default. Emulation is not powerful enough to resonate beyond a certain level or specific niche or format. There’s a power that’s undeniable only the greats have: to sharpen the audience experience through precision and conviction.

That’s exactly why I will never fully AI anything creatively and you really shouldn’t. Supplement at times perhaps. But stories require an authentic POV, which you can replicate to some degree and articulate the nuance to the very detail.

However, the lived-in experience is the actual moment captured.

Yeah, you can kinda get there with a shot, video, relighting, audio modulation, the best prompting and stitch some shit together….But like it’s basically like going to the moon vs a fake moon landing. You’re literally better off going to the moon than faking the moon landing. Plus, you’ll ACTUALLY go to the moon. (Thnx to Neil deGrasse Tyson for the moon landing conspiracy analogy that applies here, too.) So like, let’s just go to the moon when it comes to our stories, too!

The analogy is that you’re better off capturing the real narrative or story that’s alive to preserve the essence. And it’s actually easier across all scales save for Marvel CGI messes high budget productions sometimes gravitate towards.

That’s why photos are so amazing, that moment won’t be replicated ever in history. You need that magic, free from hyperoptimization. I promise you, Nolan, Spielberg, etc aren’t worried about their vision or stories being taken because you can’t get a pure subjective perspective in an objectively systemitized architecture of a commercial, film, industrial, etc. You can get close. Sometimes surprisingly close. But eventually you hit a ceiling.

That’s why so much branded shit is just simple interviews, talking heads, grassroots stuff that’s relatable and real. Not because it’s technically superior. Because someone was actually there.

Now, people are getting quickly exhausted of the vanity hunting or need to feel they need to differentiate shit. Eventually most will become numb to it, the normalcy of tech ALWAYS does that historically.

That’s when the differentiators are genuinely based in artistic direction, POV, and expression…free from outcome driven goals unless you have endless time to go down the rabbit hole of KPI and technical + creative optimization. The tools aren’t going away. Everyone is just getting access to them.

You need flaws. You need people.

The thousands of years of craft only the last hundred have barely been able to masterfully or amateurishly package together are only going to empower real creative vision and stories.

Hell, even the real garbage is important because that too is a real perspective.

The point is you use the tool, sure, where it makes sense, but retain the life within the story. The logistics and burdensome crap can go, but the culture and craft have to be human. Otherwise it’s just a commodity and rat race to the bottom.

Creative filmmakers, brand directors, producers, and actors need a clear mechanism that can reliably keep the cohesion of humanity in a story, and that’s human-led and prioritized.

Will the real AI please stand up? 🤖🎬

EDIT: Today, we lost another muthafuckin’ GOAT and such an underrated artist and soul. Damn man, didn’t expect to include a 2nd person in this post who would fall victim to also losing their life to such a sick helicopter tragedy (the first being one of my muses, Kobe) and now another unique voice and creative gone far too soon…RIP to Oliver Tree, thank you for blessing us with your undeniable brilliance.

By: Alexander Intchovski

For creative direction & collabs, email: info@mindbeyondstudios.com